Digital marketing comprises a team of tools and systems from websites to social media through to content marketing and more.
Keeping track of what to use, why and when can be tough.
So it’s great when someone takes the time to develop a system to explain what those tools and systems are and what they are best used for when developing a digital marketing strategy.
This article online by Helene Hall with an excellent matrix intended to assist in the defining of a digital marketing strategy. It’s probably best to read the post although we have republished the matrix below:
Graphic published with permission from the author, Helene Hall of Gravytrain.