Australian marketers have come up trumps in a worldwide survey analysing how confident and capable marketers feel about delivering digital marketing activities.
The new Global Digital Knowledge Survey found that 36% of Australian respondents were ‘completely confident’ in their ability to deliver digital marketing, against a global average of 33%. Next in line were UK marketers with 35%, followed by the US with 21%.
The report noted, however, that a large percentage of marketers still lack confidence in their digital abilities overall. For example, many marketers are still ‘not fully confident’ in their digital strategy.