Photos, videos shared more often on social media

According to an article posted on Mashable entitled “Twitter: Photos and Videos Get More Retweets“, tweets that include pictures and videos have the highest chance of getting retweeted.

A study conducted by Twitter found that tweets with images led to 92 percent more retweets than those without images. Conversely, the study found that linking Instagram images to tweets has the opposite effect, decreasing the percentage of retweets.

Other industry commentators advise that while the percentage of retweets may differ by industry, inserting photos or videos into posts is the best way to be retweeted.

The power of re-tweeting pictures was highlighted earlier this month when Oscars host Ellen DeGeneres organised the most re-tweeted selfie of all time.

The comedian called upon Hollywood’s elite including Bradley Cooper, Brad Pitt, Angelina Jolie, Jared Leto, Meryl Streep, Julia Roberts, Kevin Spacey, Jennifer Lawrence, Channing Tatum and Lupita Nyung’o to join her in the creation of the “selfie”. Cooper actually fired the digital shutter – which in the US means he owns the copyright of the iconic image.

Within 30 minutes post was shared more than 500 000 times. Only 40 minutes later it smashed the record set by President Obama’s ‘four more years’ tweet. One hour of publishing, the photograph had been retweeted 1,248,051 times.

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