Global Latitude offers full spectrum Search Engine Optimisation (SEO) services concentrating on on-site optimisation and content marketing services.
In the past, the practices of “black hat” SEO practitioners wielded significant power in the industry. However, Google has clamped down significantly on SEO manipulation practices – moving more power to those who market their websites in more legitimate ways.
In general, there are no longer any “silver bullets” for high search engine rankings. The key to good Google placement going forwards is a genuine interest in the development of quality, well structured website content that entertains or informs the target market your company serves.
On-site SEO Copywriting & Optimisation
On-site SEO copywriting and optimisation involves the process of structuring and developing website content in such a way as to cater to both human visitors and search engine spiders.
Typically, the process involves the development of a comprehensive target keyword report prior to the site and all its content being restructured.
In essence, content is re-structured in such a way as to optimise the site for selected keywords and keyword phrases that are known to appeal to your company’s target market.
The fundamental site structure, page titles and descriptions, internal cross links, image names, image “alt” tags, headline styles all play their part in the optimisation of a website for specific search terms.
The way search engines like Google are currently operating, on-site SEO copywriting and optimisation forms the foundation for all other SEO optimisation strategies.
Once the baseline website SEO copywriting and optimisation is complete, an effective further strategy is that of content marketing. Content marketing involves the development and publishing of website content including blog posts, photos and videos that relate to specific targeted search keywords or phrases.
Such content should be published to the company website, but can also be shared over social media and for the basis for an active email-based newsletter that actively entertains or informs a legitimately-developed list of email recipients.