Where your company website ranks on Google goes a long way to determine its success as an online marketing medium. You could spend a fortune on search engine optimisation . . . or read on to find out how owning the right domains is the fast & affordable secret to online search.
Have you ever wondered why your company name, say “ABC Enterprises” always appears at the top of a Google search, while the services it offers, “building”, “plumbing” or “electrical contracting” is lost in a pile of search clutter?
The first, and obvious answer is because there are many companies which offer the same services as you do – your competitors – but there is probably only one company in the industry with your name.
The second is deceptively simple – it’s your domain name. The odds are your company domain name is “abcenterprises.com”. So, what happens when you change your primary domain to “building.com”, or “plumbing.com” or “electricalcontracting.com”?
The answer is that you end up at the top, or very close to the top of the Google search and placement for that phrase.
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Take a look at the Google search results above. That’s our new client, CLB Agencies at the top of the list for their primary product. It’s important to note that this top position was established with just a few “linkbacks” and within days of the site going live.
Note also, that the CLB Agencies name is still prominent at the top as the site title, while the domain name takes a back seat when being viewed on the search page. That’s better from a human user or branding perspective.
The implications for this emphasis on domain names by Google are huge because in means that with the right plan and structure, it’s possible to “own” your industry online.